Role: Senior Brand & Visual Designer

Company: Ziina

Location: Dubai, UAE (Work starts remotely, requires relocation after 1/3 months; very generous relocation support)

Job Type: Full-time, hybrid

About Ziina

Ziina (meaning "beautiful, ornament" in Arabic) is a financial technology company that simplifies money management for people in the Middle East. Their straightforward app enables direct peer-to-peer money transfers. The app's success speaks for itself — it has attracted over 22,000 people to its waitlist and won eight design awards, including the prestigious Red Dot Design and UX Design awards.

Ziina holds a unique position in the market by being licensed by the UAE Central Bank and backed by renowned startup accelerator Y Combinator. Their Dubai-based team of 40 members represents 15 nationalities and includes alumni from leading companies such as Apple, Uber, Bain & Co., Oracle, Coinbase, Nubank, Stanford, Careem, and Yandex. The team nurtures a creative environment that champions collaboration and fresh perspectives.

What You’ll Be Responsible For

• Maintaining and evolving Ziina's brand identity:
  • Content calendar, static and motion (Instagram and other socials).
  • 360 campaigns tied to culture (e.g. Ramadan), partnerships, major releases etc.
  • 1-2 industry events a year: booths, marketing assets, merch etc.
  • Broader brand evolution work, brainstorming, brand strategy and language.
• Guiding freelancers and agencies to create visuals that align with brand goals and resonate with audiences.
• Collaborating with product design to seamlessly integrate brand elements and enhance UX.
• Researching and incorporating Middle Eastern cultural elements while combining them with modern design principles.
• Monitoring industry and cultural trends; integrating fresh ideas into Ziina's visual language.

What You’ll Need to Succeed

• Proven experience as a Brand & Visual Designer or Art Director with a portfolio to prove it.
• Expertise in Adobe CS and other relevant design tools.
  • Motion or 3D is a big plus.
• Strong storytelling abilities to effectively communicate complex ideas through visuals.
• Curiosity for the Middle Eastern culture and the creativity to blend it with modern influences.
• Excellent project management and communication skills for effective collaboration with cross-functional teams and external stakeholders.
• Ability to thrive in a fast-paced startup environment, managing multiple projects and deadlines effectively.